valleenoire.wine
Vallée NoireWinesClubVisit
Vintage · 2024
Estate Pinot Noir
Reserve · limited allocationAllocation
The platform
One platform. Everything a winery needs.
Sites, catalog, and customer data — sharing one record system, managed from one place. No integrations, no sync errors, no five-tool stack.
I.Sites
Multi-brand winery sites, built for the way wine works.
Most winery websites are adapted from generic CMS platforms with wine-specific fields bolted on. Tereno is different: vintage-aware product pages, allocation messaging, and release windows are native concepts — not workarounds. Manage content yourself or work with our team. Either way, every brand under your operation lives in one system.
Vintage-aware pages
Product pages that understand the difference between a current-release wine and a library wine. Release windows, availability states, and allocation flags built in.
Multi-brand support
Run multiple labels or sub-brands from one account. Each brand gets its own site, its own identity, and its own content — all managed in one place.
Editorial flexibility
Blog posts, tasting-room content, club announcements, and release pages — all managed with the same editorial tools. No developer required for content updates.
Allocation messaging
Communicate allocation availability, waitlist status, and release windows natively. No custom code or workaround plugins.
II.Catalog
A product catalog that speaks the language of wine.
Varietals, vintages, appellations, tasting notes, food pairings, technical sheets, production size, release dates. These are first-class fields in Tereno — not text boxes you repurpose. Update a record once and it publishes everywhere: your site, your club pages, your customer-facing materials.
Catalog · SKU 2024-PN-04Published
2024 Estate Pinot Noir
Varietal
Pinot Noir
Vintage
2024
Appellation
Anderson Valley
ABV
13.2%
Production
248 cases
Release
May 2026
Tasting notes
Bing cherryColaDried roseForest floorBright acid
↗ Tech sheet PDFEdit →
Native wine fields
Varietal, vintage, appellation, ABV, production size, release date — structured fields on every product record. No workarounds, no custom metafields.
Tasting notes & tech sheets
Attach tasting notes as structured data and link technical PDFs to each product. Both surface automatically in the right contexts.
Update once, publish everywhere
A catalog record is the single source of truth. Update a release date or tasting note and it propagates across your site, club pages, and customer communications.
Club & allocation pricing
Set different pricing tiers for club members, allocation holders, and public visitors — all tied to the same product record.
III.Customer data
Customer relationships, captured from day one.
Every allocation request, club waitlist signup, and contact form submission becomes a structured customer record. See who is engaging with which wines, who has been waiting longest for a release, and who your top advocates are. The customer data most wineries lose to spreadsheets — in one place, connected to everything else.
Customer · #2417
S
S. Carmichael
Joined Mar 2024 · waitlist · advocate
Allocation requests4
Club waitlistSpring '26
Tasting visits2
Avg engagementhigh
◆ 2024 Pinot · requested May 12
Unified customer records
Every touchpoint — allocation request, tasting visit, club signup, contact form — rolls up to one customer profile. No duplicate records, no manual reconciliation.
Allocation & waitlist tracking
See who requested what, when they requested it, and what their waitlist position is. Manage release communications from the same record.
Engagement history
A timeline of every meaningful interaction: wines purchased, visits logged, emails sent, forms submitted. Know your best customers on sight.
Advocate identification
Surface customers with high engagement, long tenure, and repeat allocation requests. Know who to reach out to first when something special releases.
Why one platform
Everything shares one record.
The reason most winery stacks feel fragmented is that each tool has its own database. A customer in your ecommerce platform doesn't know about a waitlist in your email tool, which doesn't know about a tasting-room visit in your POS. Tereno is built around a single record system. A customer who requested an allocation shows up in your Sites analytics, your Catalog activity, and your customer records — automatically, without a sync job.
- A catalog update publishes to every site that references that product
- A customer who submits an allocation request becomes a customer record with a full history
- A tasting-room visit ties to the customer profile and the wines they tasted
- Club membership status is visible on every customer record and every relevant product page
What's next
The platform grows with you.
Tereno starts with the layer wineries need most — content, catalog, and customer data. The features below are on the roadmap, driven by what early customers are actually asking for.
Coming next
Wine club management
Club tiers, member billing, shipment scheduling, and club-specific allocation releases — all tied to the customer and catalog records already in Tereno.
On the roadmap
DTC ecommerce
Direct-to-consumer wine sales with compliance-aware checkout, club member pricing, and allocation purchase windows. Built on top of the catalog and customer layers.
On the roadmap
Operations & production
Production tracking, compliance reporting, and inventory management. Designed to connect production records to the catalog and customer-facing layers.
Get started
Want to see how it fits your operation?
Every Tereno engagement starts with a conversation. We'll listen to how your winery works today and be honest about whether the platform is the right fit.
Talk to us →Implementation is included with every new customer.